Most Sales Training Fails
Most sales training is built in a vacuum. Someone outside the business creates the “methodology,” adds buzzwords, punches up the slide deck, and hands it over hoping it sticks. It rarely does. The result? Leaders push for change. Teams attend training. Everyone agrees it sounds good. But habits don’t shift. Deals don’t move. Conversations stay the same. It’s not because your people aren’t smart. It’s because the training wasn’t built from their world.
Training Works When It Mirrors Real Life.
Your customers are human. Your sellers are human. The conversations between them should drive your training, not theory, not slogans, not a pre-built model someone tries to bolt onto your business. People don’t change after getting information. They change with clarity, coaching, and practice. Your top performers already know what works. Not because they’re gifted, but because they’ve built repeatable habits. My work pulls those habits to the surface. We name them. Simplify them. Turn them into something the whole team can use—every day, in real conversations with real customers. When training is grounded in your world, behavior changes. And when behavior changes, sales grow.
Your Team Already Has The Answers
You don’t need a new “system.” You need a partner who can help you uncover the strengths hiding right inside your own organization. I believe your people learn best by doing. By practicing the moments that matter. By failing safely with a coach at their side—not in front of customers. I believe sales is human, messy, emotional, and full of nuance. And the only training that works is the kind built from the truth of your business, not someone else’s blueprint.
Real Learning Starts With Your Real World
Your team's conversations, challenges and buyer moments become the training ground. When everything is built from what's already happening in your world, people learn faster, change quicker , and the skills actually stick
If It Doesn’t Match the Buying Journey, It Won’t Stick
Your customers follow a pretty simple pattern when they make decisions. They get comfortable with you, talk through what they’re trying to solve, look at the risk, and decide whether they trust you to help. Your top sellers already know this. They don’t push. They guide the conversation. They make it easy for the customer to move forward. When I build a sales process with you, that’s what we build around—how your buyers actually think and buy, not what a textbook says they should do. The result? A process your team will actually use because it feels natural, not forced. It matches real conversations, real customers, and the way your business really works.
How Sales Teams Work With Me
A simple, practical way to transform the team. Here’s the structure most companies use when we work together: Discovery: I come into your world and actually learn it. I listen to calls, watch virtual sales presentations, watch your best people work, sit in meetings, talk to customers, and see the moments where deals are won or lost. This isn’t a questionnaire. It’s real observation that gives us the truth. Sales Process Creation Once I understand how your customers buy and how your top sellers sell, we build the sales path around that. Nothing theoretical. Nothing borrowed. Just a clear, simple process your team can use in every conversation. Live Workshops Two days in a room, practicing the moments that matter. Not slides. Not lectures. Real drills, real feedback, and a style of training that feels more like coaching than “training.” Follow-Up Coaching This is where the change sticks. We prep real calls, talk through real deals, fix the rough edges, and build the habits that last once the workshop is over. Most engagements take about ten focused days of work. By the end, your team has a process they believe in and can actually run with — because it was built from their world, not bolted on from the outside.
Who Is This Perfect For?
Sales leaders who are tired of training that sounds good but doesn’t change behavior Teams that know what to do but struggle to do it consistently. Companies with some talented top performers who want the rest of the team do more of what they do. Leaders who want clarity, confidence, and a process the whole team actually uses Organizations where real discovery and understanding the customer’s problem matter more than the presentation Sales teams that feel too transactional and want to become more consultative, more human, and more trusted
How We Work Together
CREATE SALES PROCESS
When your team grows, you can’t have everyone “doing their own version” of selling.
You need one approach that works.
I spend time in the field watching your best people — not interviewing, observing.
That’s how we uncover the real behaviors that win deals.
Then I turn what I see into a simple, practical sales process built around your language, your customers, and your reality.
LEAD PRACTICE DRIVEN TRAINING SESSIONS
Most sales training is passive and forgotten by Monday.
I run fast-paced, hands-on sessions where your team practices the moments that matter — planning meetings, building rapport, asking better questions, setting agendas, and delivering clearer presentations.
Think sports coaching, not classroom teaching.
Your team leaves able to do the work, not just talk about it.
COACH YOUR TEAM AND MANAGERS
A new process only works if people use it.
That’s where follow-up coaching comes in.
I work with your sellers and managers to reinforce the skills, build new habits, and stay consistent.
Managers learn how to coach in the moment — before the call, not after.
Sellers keep improving week after week.
This is how the change sticks — long after the workshop ends.
CLIENTS
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WHAT CLIENTS SAY:
"I hired Stuart to teach my team his sales process. Hands down, it was the best money I have ever spent. Stuart is a master salesperson. Bottom line our conversations became more fluid and our numbers increased dramatically."
Mike Giblin: Kukui, Chief Sales officer
Services
When people work with me, they’re looking for real progress, not theory, not slide decks. These three options give you the support, structure, and practice you need to build skills, change behavior, and see measurable results.
Group Coaching
Group Sales Sessions $250/month
Join a monthly virtual group where sellers sharpen their skills together. You’ll practice real conversations, try new sales language, share strategies that work, and hear success stories from other professionals who are winning in today’s market. It’s a safe place to practice before getting in front of prospects—and a consistent way to grow every month.
Individual Coaching
1:1 Coaching & Daily Accountability $1,000/month
Regular coaching meetings to get you on track and keep you on track. You’ll get daily communication, accountability, brainstorming, support, and a place to practice new skills before using them with customers. This is for people who want consistent improvement, clarity, and a partner who helps them keep moving forward.
Sales Transformation
Full Sales Training Program
Cost: $40-45,000 (10 Days)
A complete, end-to-end sales transformation delivered in ten working days. We start with a vision meeting, complete discovery, and build a customized sales process based on what your best people already do. Then I deliver live, hands-on workshops for up to 25 sellers anywhere in North America, followed by bi-weekly virtual huddles to reinforce the skills and make the change stick.