Most Sales Training Fails
Most sales training fails. Not because teams aren't smart or motivated, but because the training is built in a vacuum. It gets thrown over the wall. It's generic. It's created by people who never actually see your team in action, they never listen to customer calls or understand your world. Sales is human. Training has to be human too. People learn by doing, and they learn by failing. But you don't want your people failing in front of customers. My job is to help them fail safely, practice the moments that matter, and build habits that stick. This isn't theory. It's real-world behavior change.
Sales Is Human. Your Training Should Be Too
Your customers are human, your sellers are human. The conversations between them should drive your training, not theory, not buzzwords, not a pre-built "methodology" someone tries to bolt onto your business.
What I Believe
Information Alone Does Not Change Behavior
People don't change after getting information. They change from clarity, coaching and practice. Your best sellers already know what works. They do things the rest of the team doesn't naturally do. Not because they are gifted, but because they have built repeatable habits. My work is about uncovering those habits, naming them, simplifying them into something the entire team can use. When training is grounded in your world, behavior changes. And when that happens sales increase.
Why This Training Is Different
I run a small boutique consulting practice on purpose. I don't scale I don't hand you off I don't deliver a standardized program I come into your business. I watch your people work. I listen to calls I attend sales calls I sit in meetings I talk to your customers I study your top performers and understand the real moments that win or lose you deals Then I build training based on that, your lingo, your customers journey, your strengths, your gaps. This is sales training built from the inside out I learn your world, your customers, your challenges, and how your top performers actually sell. I diagnose before I prescribe I want to make sure we solve the right problem I build training around real conversations No scripts. No theatrics. No lectures. Just the human skills that build trust. I coach, refine and stay with you until it works. We iterate, we practice, we measure, and change behaviors. This is the work most trainers skip, and it is the reason that my clients see real, lasting change.
Built The Way Customers Buy
Your buyers want clarity. They want to feel understood. They want conversations, not presentations. So, that is the kind of training we build together. Real rapport building, Real agenda statements, discovery questions that open up conversatios. Real habits your team can use in their very next pitch. Not scripts, not theory, real conversations that sell.
How Sales Teams Use Me
My role isn’t to take over. It’s to work with you as a wingman — someone who understands your world, brings fresh eyes, and helps you build the skills your team needs today. Don’t think “sales trainer.” Think sports coach. On the field of play. Practicing the moments that matter. Here’s what that looks like: I study your very best sellers in action I find what they do differently in real conversations I turn that into a simple, teachable process Then we get your team practicing that process until it sticks The goal is simple: Build a sales team that sells like your top performers — on purpose, not by accident.
What You Will See
Your sellers will: Open meetings with more confidence Build stronger rapport around what customers actually care about Set clearer agendas and align on outcomes Ask better questions and listen more carefully Run conversations customers actually enjoy Present in a way that feels consultative, not pitch-driven Close without pressure — because the groundwork was done well You’ll see your team following a simple process built from the way your top performers already sell today.
How We Work Together
CREATE SALES PROCESS
When your team grows, you can’t have everyone “doing their own version” of selling. You need one approach that works. I spend time in the field watching your best people in action not interviewing them, observing them. That’s how you uncover the real behaviors that win deals. I turn those insights into a practical, company-specific sales process that reflects your language, your customers, and your realities.
LEAD PRACTICE DRIVEN TRAINING SESSIONS
Most sales training is passive, theoretical, and forgotten by Monday. I run fast-paced, hands-on sessions where your team practices the moments that matter: planning, building rapport, setting agendas, asking better questions, delivering better presentations. Think sports coaching, not classroom teaching. Reps get repetitions, build confidence, and walk out able to do the work — not just talk about it.
COACH YOUR TEAM AND MANAGERS
A new process only works if people use it. I provide follow-up coaching for sellers and managers to help them build new habits, reinforce the skills, and stay consistent. Managers learn how to coach during prep, not just after the fact. Sellers learn how to keep improving week after week. This is how the change sticks — and how performance keeps rising long after training day.
Real Results from Real Teams
Teams get more meetings — and better ones.
When teams prep with a consistent sales process, their calls and conversations tighten up fast. They start setting stronger agendas, asking better questions, and uncovering bigger opportunities.
Win rates climb because sellers
Stop “showing up and throwing up.”
Once reps practice real customer moments — not theory — they lead conversations with confidence and clarity. Deals stop stalling. Prospects stay engaged. Pipelines get healthier.
Managers actually coach, not just inspect.
With simple coaching habits and shared language, managers know how to develop their people. One-on-ones shift from reviewing the past to improving ability. Performance rises across the team, not just with the top few.
Teams get more and better meetings
When teams prep with a consistent sales process, their calls and conversations tighten up fast. They start setting stronger agendas, asking better questions, and uncovering bigger opportunities.
Win rates climb because sellers stop “showing up and throwing up.”Once reps practice real customer moments — not theory — they lead conversations with confidence and clarity. Deals stop stalling. Prospects stay engaged. Pipelines get healthier.
Managers actually coach, not just inspect.
With simple coaching habits and shared language, managers know how to develop their people. One-on-ones shift from reviewing the past to improving ability. Performance rises across the team, not just with the top few.
CLIENTS
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WHAT CLIENTS SAY:
"I hired Stuart to teach my team his sales process. Hands down, it was the best money I have ever spent. Stuart is a master salesperson. Bottom line our conversations became more fluid and our numbers increased dramatically."
Mike Giblin: Kukui, Chief Sales officer